Founders' Fuel™

Founders' Fuel™

12Squared Leadership

Begin with the end in mind - Pt 1

Define Your Destination: The North Star of Growth

Carri Nicholson's avatar
Carri Nicholson
Jun 18, 2024
∙ Paid

Want to scale your biz to the stratosphere?

Then listen up, my lovelies - "begin with the end in mind" isn't just some fluffy self-help mantra, it's the rocket fuel for growth.

Without a clear vision of where you're headed, you'll be stuck spinning your wheels while your competitors leave you in the dust.

Applying this nugget of wisdom from the late Stephen R Covey (Habit 2 in his Seven Habits masterpiece) forces you to lock in your long-term goals from day one, so every strategic move, every hire, every dollar spent propels you towards your ultimate destination.

It's the difference between a scrappy startup and a future unicorn.

So are you beginning with the end in mind yet?

As a founder, you're constantly bombarded with opportunities and distractions. It's easy to get caught up in the day-to-day hustle and lose sight of the bigger picture. That's why it's crucial that Part 1 of this approach is to define your destination—the ultimate vision for your business.

person holding compass selective focus photography
Photo by Heidi Fin on Unspl…

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